![]() (Some might also argue that it's more of a transference, where he uses artists to stay on top of musical trends.) Once Drake earned his status as one of hip hop's top stars, he began using that power and influence to bring up newer artists. He also serves as one of three primary directors of Drake's OVO brand, which stands for October's Very Own. From there, Shebib has been on every Drake album and taking on multiple roles, from executive producer and engineer to mixer and songwriter. Shebib first appeared on the 2007 mixtape Comeback Season, co-producing the track "The Presentation" alongside Scarborough artist Rich Kidd, but began taking on a larger role on 2009's So Far Gone sessions as producer and recording engineer. ![]() Often noted as Drake's musical right-hand man, Noah "40" Shebib has been there since the artist's earliest days. The technical architects of this signature sound, Drake has built a tight-knit team of skilled players but he has also occasionally expanded his roster to include and highlight producers outside of Toronto as well. But behind this sound are some of Drake's closest collaborators: his producers. Producersĭrake has become the face of the Toronto sound, a cold yet emotional blend of R&B and rap that mirrors the city's moody atmosphere and intense seasons. This is Drake's musical sphere.įor all of our Decade of Drake coverage, go to cbc.ca/music/decadeofdrake. These people's names are synonymous with Drake's, and vice versa. ![]() Below is a breakdown of some of Drake's closest allies. The result is a brand that is both incredibly unique to him and his hometown, having helped shape a distinct Toronto sound, but also extremely malleable, able to take on new sounds and voices to expand Drake's global reach. This is exactly what Drake has done.Ī major curator of both his sound and the people he works with, the Toronto star has cultivated an enormous circle of producers and artists to execute his musical vision. In order to become one of the biggest hip-hop moguls of the past decade, one must surround themselves with the best hit-makers and collaborators. ![]()
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